#Business Model Generation: The 9 Building Blocks
Undoubtedly I am a bit late on this post but I do believe late is better than never. As I continue to read through Alex Osterwalder’sBusiness Model Generation, I want to make sure I’m sharing some...
View Article#Business Model Generation: Diving into Customer Segmentation
Yesterday I highlighted the 9 building blocks that make up a business model. Today, I want to take you all a layer deeper into customer segmentation. First let’s start by answering what customer...
View Article#Business Model Generation: What is your value proposition?
We hear it all the time. Businesses are constantly trying to enhance and market the value their products or services provide customers. For both new and established businesses, having a clearly defined...
View ArticleLet’s Remember We’re All on the Same Team
I worked in many client environments where there is an infectious culture of trust and collaboration. The same goes for cultures filled with fear, closed doors, and siloed work. I believe that...
View ArticleBusiness Model Generation: Reaching Customers through the Right Channels
A quick refresher. We’ve already talked about customer segments and value propositions. Briefly, customer segments define the different groups of people or organizations an enterprise aims to reach and...
View Article#Business Model Generation: Customer Relationships
My fourth post in the Business Model Generation mini-series describes the types of relationships a company establishes with specific customer segments. Businesses are motivated to develop...
View ArticleIdea Generation in Large Corporations – A Simple Framework
I’ve been working with a small team in the last few months putting together an ‘ideation workshop’ to bring to our colleagues at work. The motivation comes in two parts: 1) offering a fun break from...
View Article#Business Model Generation: Revenue Streams
The Revenue Streams building block represents the cash a company generates from each customer segment. If customers are the heart of a business model, revenue streams are its arteries. A business...
View Article#Business Model Generation: Resources that Make Your Business Work
Last week we spoke about revenue model strategy. If customers are the heart of your company, revenue streams are your arteries. In order to keep these revenue streams pumping, businesses need to think...
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